1-48 Searches $ 0.62 /search
Perfect for getting a rough idea of the advertising environment on a single device (advertising on desktop and mobile often differs).
49-144 Searches $ 0.51 /search
Ideal for analyzing desktop and mobile.
For many users, mobile is their only device. While desktop is too common to ignore.
>144 Searches $ 0.42 /search
For when the details count. Businesses with a limited advertising budget might only run ads on one week-day (e.g. only Mondays).
Especially valuable for advertising that changes between weekdays and weekends.