Local PPC Spy for Small Agencies

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Aug. 11, 2020

Being a small digital marketing agency, it’s important that you bring real, unique value to your clients and prospects. A game-changing tool like Local PPC Spy can help you stand apart in the local digital ads space. Here are three ways Local PPC Spy can help you get AND keep more local PPC clients.

Better prospecting

“You’re either growing or you’re dying. There ain’t no third direction.” – Tom Callahan, Sr.

Big Tom, and many other non-fictional people, are right. As a small marketing agency, you must always be looking for new clients to add to your roster. But how do you get digital marketing clients without neglecting your existing roster? There’s only so much time in the day and resources to devote to new business development, so you need a way to easily narrow your prospecting scope. Why not use radius targeting to find out who is spending money on Google local ads in a targeted location of your choosing?

With Local PPC Spy, you can prospect whole categories of local businesses easily and be armed with real, valuable data to justify your cold call, and make your local ppc strategy pitch simple. You can set up a project in Local PPC Spy to analyze who is using local inventory ads in Google in any business category across multiple days, and get a comprehensive report that shows you exactly what businesses are using Google Ads targeting effectively, and which ones are getting their lunches eaten. You can take that report and use it to prospect local businesses not using Google Ads very well and offer them your expertise to help them grow. Local PPC Spy makes your valid business reason (VBR) simple! Focus your prospecting on the right leads for your agency.

So now you land a new digital marketing client. Good for you! The next step is developing a marketing plan for them. That requires research, analysis and strategy. You must know what the market looks like. You must understand what the market is lacking, and you must have a plan for how you’re going to fill that market gap. Local PPY Spy can help with all three.

Better Planning

If you got this new client using the prospecting idea above, then you already have the market research. You know who the real competitors are in your client’s business category. And by competitors, I mean advertising competitors. Those businesses that you are going to battle with on local Google Ad bids. You already have a clear idea of who is spending money on local inventory ads. Boom. Check that off your planning list.

Better Analysis and Strategy

Now it’s time for you to show your new client your marketing skills. Analysis and strategy are up. Local PPC Spy helps with that too, because not only do you know who your client’s competitors are, but you also know what their ad copy and ad rotation are. Having a good local ppc strategy means understanding competitor strategy as much as your own. Local PPC Spy gives you, Mr. or Mrs. Small Marketing Agency, a clear picture of what THEIR strategy is, allowing you to either A. go head-to-head, or B. carve out your own unique position. Most of the time, you’ll want to have your own niche, but that’s your call, not ours. Local PPC Spy gives you the tools to understand what is being said by others in local inventory ads, so you can flex your marketing smarts and provide your clients with a clear understanding of where they sit in the market, and how you can help them grow.

The best part is that with Local PPC Spy, you’ll have real, hard data to back up your strategy. Small business owners LOVE it when your marketing plans are rooted in data and facts. Most of them have been burned by bad digital marketing in the past, so Local PPC Spy gives you the detailed analysis to back up your expertise, so your marketing plans are based in facts not theory. That’s how you keep local clients.

Final Thoughts

Ready to take your prospecting and planning game to the next level? Ready to be more confident when you pitch clients for digital marketing? Then you’re ready for Local PPC Spy.

Local PPC Spy queries Google for your category search terms HOURLY, giving you a clear idea of competitor bid schedules, strategies, and ad copy, giving you the edge when you’re developing a client’s digital marketing plan. Be smarter with your time. Local PPC Spy is the right specialized tool for local competitive analysis for small digital marketing agencies.